Jeanette Lira

Entrepreneur

Jeanette Lira, LPC-S, is an innovative mental health professional, entrepreneur, and mentor with over a decade of experience helping individuals navigate identity, grief, and life transitions. Her personal journey of transforming past trauma into resilience fuels her passion for guiding others to rediscover their authentic selves and unlock their fullest potential.
 
"I always tell my clients who feel stuck that if they trust the process and commit to doing the work, they will see results. I’ve never had a client who showed up and put in the effort not experience meaningful growth and improvement."-Jeanette Lira
 
Jeanette is the founder of multiple businesses that address mental health, wellness, and professional development. Her first venture, Positive Soul Holistic Therapy LLC DBA Auravia, was born out of the devastating loss of her brother, a turning point that reshaped her life. Struggling with grief, she channeled her pain into purpose, driven by a deep desire to ensure her community has access to compassionate, high-quality mental health care. This journey of healing and transformation fuels Jeanette’s commitment to helping others navigate their own struggles and rediscover hope.
 
"I’ve lost too many loved ones to the darkness of mental health challenges. When someone gets lost or stuck in the darkness, it’s not because they want to leave—it’s because they’ve lost sight of the light. My goal is to create a space where people can reignite that light, so fewer families experience the devastating loss of a loved one too soon."-Jeanette Lira
 
Recognizing the importance of comprehensive care, she expanded her vision with Auravia Wellness LLC, providing wellness services under one roof to promote holistic well-being. With the help of her sister, Nurse Practitioner Jennifer Zavela, and close friend, Dr. Maritza Garza, they created a space that addresses not just mental health, but also physical and emotional wellness, empowering individuals to heal and thrive fully.
 
Through Lumvia LLC, Jeanette empowers professionals with the tools to succeed in their careers. She mentors LPC Associates to full licensure, supports new mental health business owners in navigating common challenges, and coaches medical professionals through complex processes like credentialing, billing systems, and workflow development. Her entrepreneurial ventures have helped generate significant revenue and uplift other professionals, particularly within the mental health community, where she is committed to creating opportunities for growth and success.

Jeanette’s leadership extends beyond her businesses. She's known for her strategic guidance, innovative approaches, and generous spirit, she has created a legacy of resilience, growth, and empowerment.
 
Jeanette is also a sought-after speaker, educator, and podcast host, using her platform to challenge societal norms and inspire personal transformation. Her podcast, Untamed and Unapologetic: Redefining Your Identity, empowers women to find the courage to embrace their authentic selves after loss or major life transitions. It encourages them to break free from societal norms and unapologetically live life in their new, redefined identity.
 
"I’ve found that when people realize they aren’t alone and are talking to someone who also hurts, falls, and rises again, it allows them to see life from new perspectives. This connection fosters hope, encourages growth, and creates the space for true transformation."-Jeanette Lira
 
Outside of her professional work, Jeanette is constantly seeking personal growth by embracing discomfort and new experiences. She takes calculated risks, knowing that even in failure, there is an opportunity to learn, grow, and make things happen. She enjoys traveling, hiking, attending live concerts, and cherishing time with her spirited 5-year-old son and loved ones. Her journey, marked by transformation and resilience, continues to inspire countless individuals to redefine their identities and thrive in both personal and professional spheres.
 
"I look forward to failing—I no longer fear it. Every time I’ve failed, I’ve learned, grown, and made the changes needed to ensure I wouldn’t fail in the same way again." –Jeanette Lira