Heather Williams

Certified Fitness Professional

Heather Williams, the founder and CEO of Journey24Everfit, is a certified fitness professional with an impressive 37-year career dedicated to empowering women, particularly those over 45, to prioritize their well-being and reclaim their vitality. Her holistic approach to fitness, combined with her unique methodology that integrates physical fitness and mindset strategies, has helped countless women rediscover joy, boost energy levels, and thrive in both their personal and professional lives.

Growing up in Pittsburgh, Heather's passion for movement was nurtured by her parents – her mother, a respected educator, and her father, a retired talk show host who also served as her biggest influence in staying physically active. From a young age, Heather was drawn to acting, dance, and teaching, constantly guiding others on their fitness journeys.

At the core of Heather's work is her philosophy that fitness is the foundation of a holistic life and an integral aspect of daily self-care. She believes that by starting with "who" before addressing the "why" and "how" of achieving goals, individuals can create a deeper connection to their purpose and methods. This approach, encapsulated in her company name "Journey24EverFit," is something she strives to embody and share with others every day.

Through her online fitness platform, Heather offers personalized Fitness and Goal Coaching and a variety of virtual fitness classes, including resistance/strength training and step classes adaptable for all fitness levels and equipment preferences. Her Ultimate Class Access Pass provides flexibility and convenience, allowing participants to join live classes or access replays within 72 hours.

Heather's commitment to her clients' success is evident in the transformative experiences they share. One such story is that of Donna, a 58-year-old client who overcame knee pain limitations and rediscovered her love for fitness through Heather's classes. Donna's newfound strength, confidence, and adaptability are a testament to the effectiveness of Heather's approach.

Inspired by her own journey of overcoming challenges, such as the lack of representation of women of color in fitness spaces and the obstacles of entrepreneurship, Heather is driven to make a lasting impact on the industry. She envisions a future where fitness is embraced as a lifelong journey of self-discovery and continuous growth, and where the focus shifts from temporary goals to sustainable, evolving progress.

With her expertise, passion, and unwavering dedication to ensuring no woman is left behind, Heather Williams is poised to continue transforming lives and shaping the future of the fitness industry for years to come.