Florence His

Entrepreneurial Coaching & Marketing for Impact

Florence leads Business4People, an advisory, marketing, coaching, and investor relations platform she founded in Paris (FR) to support Mission-Driven Founders and Impact Investors internationally.


She serves as Director of Marketing and Head of Impact Investment at Crito Capital, a boutique Placement Agent headquartered in New York with a presence in London and focused on providing advice and capital raising services to small/mid-cap Private Fund Managers and Companies in the US, Europe, and Emerging Markets. Finally, she is also active as a Mentor and Global Partner at the Entrepreneurs Institute on their GeniusU online education platform.


Florence spent over 17 years in the investment, private equity, M&A, and risk management functional disciplines leading multi-disciplinary teams before embracing the entrepreneurial path.


She holds an undergraduate degree in organizational psychology from Yale University, an MBA from the University of Virginia’s Darden School of Business Administration, a Masters's degree in Sustainable Studies from the International Institute of Management in Paris, and speaks six languages.