Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.
Eric McAlister
Performance Consultant and Speaker
Born and raised in the United States, Eric McAlister spent 15 years as an elite athlete, playing for five years at the top of the U.S. college system before embarking on a 10-year professional basketball career throughout Europe and Australia. Competing at the highest levels internationally, Eric developed a deep understanding of performance, leadership, and teamwork, while navigating the challenges that come with life as a professional athlete.
Following a successful playing career, Eric founded Empire Sport Performance, a consulting business focused on helping athletes overcome challenges related to mental health, performance, and personal development. Having experienced firsthand the pressure and adversity that come with pursuing excellence, Eric developed a passion for guiding athletes to thrive both on and off the field. Eric's work emphasizes the importance of mental well-being as the cornerstone of sustained success.
Today, Eric works as a performance and culture expert, partnering with organizations, teams, and leaders to better understand their personnel, unlock peak performance, and foster growth both professionally and personally. Eric's approach combines insights gained from elite athletics with strategies tailored to businesses and teams, emphasizing the value of leadership, culture, and connection in achieving collective goals.
As an international keynote speaker, Eric shares a personal journey—from the highs of professional sports to the challenges of mental health due to a near death experience—with audiences around the world. Eric's talks focus on leadership, overcoming adversity, building winning cultures, and pursuing dreams with resilience and purpose. By blending storytelling with actionable insights, Eric inspires individuals and teams to reimagine what’s possible, cultivate strong foundations, and achieve sustainable success.
Eric's unique perspective, shaped by years of competing, learning, and evolving on a global stage, fuels a commitment to helping others unlock their true potential and reach new heights.
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CREA Global Awards presented to
Eric McAlister
Performance Consultant and Speaker
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.
Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee
Brainz 500 Global Awards presented to
Eric McAlister
Performance Consultant and Speaker
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief
Fredrik Elfqvist
Selection Committee