Emily Booroff

Beauty & Wellness Expert

Emily Booroff – Founder & CEO, Social Climbers & Altitude

Emily Booroff is a dynamic entrepreneur, digital marketing strategist, and the visionary founder of Social Climbers, a leading TikTok marketing agency that helps brands harness the power of short-form video content to drive real business growth. With an unmatched ability to blend creativity, strategy, and data-driven execution, Emily has transformed Social Climbers into a go-to agency for brands looking to thrive in the ever-evolving digital landscape.

Her journey into the world of brand-building and marketing began on the shop floor, where she gained firsthand experience in retail, sales, and consumer psychology. This early exposure to the intricacies of customer engagement and buying behavior laid the foundation for her career in the beauty and wellness industry. Over the years, she worked her way up, eventually leading an international beauty business, where she developed a deep understanding of what truly drives brand loyalty, sales, and digital engagement.

Recognizing the explosive potential of TikTok, Emily launched Social Climbers to help brands navigate, optimize, and dominate the platform. Today, Social Climbers operates across London, Dubai, and Australia, offering a full suite of services including:

Content Creation – Developing high-performing, scroll-stopping TikTok content that aligns with a brand’s identity.
Community Management – Engaging with audiences, building brand loyalty, and fostering an authentic online presence.
Affiliate & Influencer Marketing – Connecting brands with the right creators to drive sales and awareness.
TikTok Shop & Ads Optimization – Maximizing conversions and ROI through cutting-edge e-commerce strategies.

Under Emily’s leadership, Social Climbers has worked with global beauty, wellness, and lifestyle brands, helping them generate viral moments and tangible business results. Unlike traditional agencies, Social Climbers takes a holistic, e-commerce-first approach, ensuring that every piece of content contributes to both brand storytelling and revenue growth.

The agency has earned high praise from industry leaders, influencers, and brand founders, including Mona Kattan (Founder & CEO of Kayali, Global President of Huda Beauty), who has applauded Emily and her team for their positivity, motivation, and innovative approach to social commerce.

Beyond Social Climbers, Emily is also the founder of Altitude, a consultancy specializing in the development, launch, and scaling of beauty and wellness brands. Leveraging her deep industry knowledge, she helps businesses identify white space opportunities, refine their brand positioning, and execute strategies that drive sustained growth in competitive markets.

Emily’s expertise extends beyond TikTok marketing—she is a trend forecaster, brand strategist, and digital pioneer who understands the nuances of modern consumer behavior. Whether she’s helping a startup gain visibility or scaling a legacy brand into the next digital era, her insights and execution strategies have consistently delivered exceptional results.

With a relentless passion for innovation, a track record of success, and an unwavering commitment to helping brands succeed, Emily Booroff is shaping the future of TikTok marketing and digital brand-building.

For brands looking to stand out, scale up, and convert social engagement into real revenue, Social Climbers is the trusted partner for success.