Dawn Sanders

Performance Coach

Dawn has been coaching, mentoring and developing the lifestyle, well-being and transition needs of Great Britain’s Olympic and Paralympic athletes for the last twenty years to ensure that the holistic needs of the person behind the performer are being met to enable people to thrive under the pressure of a life in elite sport.

She has led the national Futures strategy and programme delivery for the UK Sports Institute, ensuring that managing change, developing a person’s sense of purpose and identity alongside maintaining well-being is at the heart of the support provided to athletes as they transition or retire from elite sport.

She now use these experiences, through her business, WinWell, to help individuals, teams and businesses create sustainable performance well-being, change, transition, and coaching frameworks, practices and support to meet the needs of the individuals and team culture.

As a Google Resilience Speaker Bureau expert she worked with the Google Global Resilience People Operations team to deliver key Google themes and messages on resilience, change and well-being to their staff based in their EMEA regions.

She has also been trusted by and worked with the ATP Men’s tennis tour to lead their Performance Wellbeing recruitment processes. She has recruited, managed, developed and mentored staff across a range of sports, is a Mental Health First Aider, trained Executive Coach and Mentor, mother, dog walker, retired Saracens, Wasps, Harlequins and ENgland A rugy player, public speaker and podcast host: https://open.spotify.com/show/4TZJyXI39sX3D2S2pvhKAO?si=6595a0cc64b4457b