Alex Gede

E-commerce and Social Media Manager

Alex Gede came from a family that struggled with health and weight issues. He could see the problems his aunts were having—mobility problems and diabetes. This must have had an impact on him as he grew up not liking food. He would have an apple for breakfast and a small dinner, but nothing more.
 
As a young teenager, he was already 6’3’’ and was dreaming of becoming a model. But his confidence was destroyed by bullies in school calling him names like ‘bones’ because of how skinny he was and only weighing 132 pounds. Also, his family wanted him to go to university to study Engineering or Medicine. He later settled for Accounting and Finance.
 
After university and years working in the Bank, he finally found the courage to start going to the gym. His body transformation in less than a year got the attention of many on social media and ended up being featured on Men’s Health Online. This new found love for working out gave him the confidence he needed to start modelling which has always been his true love.
 
Alex Gede went on to compete in Mr Ideal Nigeria where he won a title and was invited to compete in Mr Africa International 2016 where he came first runner-up. Since then he has worked on many brands and campaigns. His physique naturally moved him into fitness and underwear modelling. After paying so much money on his first e-commerce brand and still didn’t like it, he dedicated his time to studying and learning all about e-commerce and even became a Shopify Partner. He went on to start his gym wear brand. This was how his love for e-commerce started. Unfortunately, the brand was founded with a friend who did not want to have any contact with him when he came out so the brand was dissolved.
 
After working with most of the well-known underwear brands, he realised that comfortable underwear are not very attractive and the good-looking ones that you would like to show off are very uncomfortable. This led him to start working on his designs and learning how to design underwear during the lockdown. The brand was launched in 2021 and has been growing ever seen even being included in two of the biggest underwear subscription and men's grooming boxes.
 
His brand Club Seven Menswear was founded in 2021 and in 2023 won Luxury Men's Underwear Brand of the Year from UK Enterprise Awards 2023. He now spends his time coaching brands, consulting on branding and e-commerce, modelling, and anything he enjoys doing.