Executive Contributors at Brainz Magazine are handpicked and invited to contribute because of their knowledge and valuable insight within their area of expertise.

Alex Bolowich
Mental Performance Consultant
Alex Bolowich, CMPC | Founder, Elite Mental Performance
Elite athletes face intense pressure to perform consistently at their peak. As a Certified Mental Performance Consultant (CMPC) and founder of Elite Mental Performance, Alex Bolowich equips athletes with the mental skills to enter any environment and approach it in a way they would be proud of, ensuring fulfilling memories regardless of outcomes. His vision is to make mental training as essential as physical training—shifting from reactive intervention to proactive excellence.
Alex's expertise stems from personal experience as a 5'9" NCAA Division I goalkeeper at Creighton University. Despite facing nine broken bones, three surgeries, concussions, and two shoulder dislocations, these challenges became the foundation for his mission. When a season-ending injury cut his collegiate career short, he transformed this setback into purpose: helping athletes overcome mental battles that "push through it" advice fails to address.
Drawing from his Master's in Sport and Performance Psychology, training in Brainspotting, and principles from Acceptance and Commitment Therapy (ACT), Alex guides athletes through high-stakes environments and injury recovery. His approach has proven effective across Division I programs, professional athletes, and Olympic athletes.
"You can either play the mental game, or the mental game will play you," Alex often says. Through Elite Mental Performance, he helps athletes develop the mental fortitude to face not just competitive challenges, but life's uncertainties with courage and clarity. "We may not get to write the story of our careers, but we can shape how we face the inevitable challenges along the way."
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CREA Global Awards presented to
Alex Bolowich
Mental Performance Consultant
The CREA Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition for their creative and innovative ideas, adaptability in business, or for their contributions to sustainability and mental health projects.

Caroline Winkvist
Editor-In-Chief
Daniel Ålund
Selection Committee



Brainz 500 Global Awards presented to
Alex Bolowich
Mental Performance Consultant
Brainz 500 Global Awards is proudly presented to the honoree by the Brainz Magazine Selection Committee, in recognition of their entrepreneurial success, achievements, and dedication to helping others.
Caroline Winkvist
Editor-In-Chief

Fredrik Elfqvist
Selection Committee

