Alanna Murray

Founder and Swimsuit Designer

Alanna Murray is a driven entrepreneur and gifted swimsuit designer hailing from a small, rural town in the Midwest. She grew up going on Catholic retreats in the summer time with her family and went to a faith-based college where she served on a mission trip in Florida. Since these religious experiences were in warmer climates and usually offered a watering hole, there was typically a dress code for swimsuits as a sign of respect. As she started to grow up, she noticed how hard it was to find a modest swimsuit that was also cute.

Fast forward to when she was in her mid-20’s of January 2020, she decided to follow her heart and move to the magical city of Manhattan, New York. Shortly after arriving, Alanna was greeted by the COVID-19 pandemic, which not only shut down the city, but the entire globe. However, it was during this downtime that Alanna was inspired to start cutting pattern pieces and sewing, specifically with swimsuit fabric. She quickly fell in love with the process of designing as she relished going into the different fabric stores in Garment District down the street from her apartment. She shared the process with her followers on Instagram and Tik Tok as she gained encouragement and virality. She then decided to partner with a ma-and-pa shop in the Fashion District that did the labor of manufacturing her early swimsuit designs. Since then, she has partnered with other manufacturers and added even more designs to her collection. She has appeared on news outlets, podcasts, and fashion blogs. Her swimsuit collection is feminine and modest while still at an affordable price. She loves giving women options of full-coverage swimsuits that are also fashionable. She knows how hard it can be to find a swimsuit that women love and are excited to wear, which is her hope that she is able to provide in each of her swimsuits. She is an enthusiastic entrepreneur and loves growing her business as it reaches new levels.