Sheral DeVaughn

Conversion Copywriter/Creative Content Consultant

Sheral DeVaughn is a word assassin in the Copywriting and Content Creation industry. She spent 15 years as a top rated on-air radio personality, converting listeners to sales for the broadcasting company as well as advertisers and sponsors. She took those same verbal and writing skills into the Wine & Spirits industry where she spent another 10+ years writing product descriptions, brand histories, sales sheets, and marketing/educational materials. She is the Owner/Founder of C3 Specialties, a Creative Copy Content service. She helped launch Ava Dean Beauty, the beauty brand co-owned by AJ McLean of the Backstreet Boys, providing website content and strategic email marketing content. She collaborates on projects with and for SB PACE, a high energy boutique Business Coaching and Consulting firm producing online coaching academies and seminars, business podcasts, and Amazon best-selling books designed to empower small businesses. Her motto: "Every brand has a story to tell. It's my job to write it so their voice is heard.”