Kristen DeGroot

Who would you trust? A brand trying to sell you something via an email or someone shaking your hand at an event...

As the owner of The Campfire Circle, an agency that grows agencies, I’m constantly meeting agency owners and am fascinated by their insights

As the owner of The Campfire Circle, an agency that grows agencies, I’m constantly keeping a pulse on the state of agencies.

If you’re annoyed at the cold outreach that floods your inbox and distracts you from your work

Thinking of re-branding? Or maybe you never got around to implementing a solidified branding strategy?

With cold outreach not working as well as it used to, agency owners need to think outside the box regarding client acquisition in 2024.

I think the dancing teenagers who used to saturate TikTok grew up. And so did TikTok.

Have trouble thinking of topics for your agency’s blog and for your guest posts sometimes?

What happens if you don’t put gas and oil in your car?

Just because we are in marketing doesn’t mean we have to keep shooting in the dark regarding what does or doesn’t resonate with our target..

Have you ever been sure that a lead will turn into a client, but they are hovering at the finish line...

Want an easy and effective way to increase the revenue at your agency?

Kristen DeGroot is the CEO of The Campfire Circle, an agency for agencies. She has been helping agencies grow for over a decade.

Landing new clients for agencies is one of the many things I do for my agency clients at The Campfire Circle.