John Starling

Chief Executive Officer

For over 20 years John Starling built and led management consulting firms focused on growth strategy and personal development. He advised, trained, and consulted hundreds of companies around the world (from start-ups to members of the Fortune 50) and has professionally coached countless individuals.
In 2019 he founded Pietential – "The Life Balance and Population Wellbeing Realization System".

Pietential is a real-time emotional Index of the people you lead and serve. For Enterprise companies, SMBs, NGOs, NPOs and Advisors, Pietential is a wellbeing benchmarking, monitoring and improvement platform that also allows you to prove the efficacy of your internal internal programs. It provides organizations with an Administrative Dashboard displaying aggregated (and anonymized unless shared by the User) comparative data visualizations of the emotional wellbeing of the different segments of the populations you lead and serve allowing you to better understand you – and how your people are doing.

Dedicated to the communities in which he's lived, John has also founded two youth programs: a mentoring & martial arts school for at-risk young people in Baltimore, Maryland (The School of the Way) and a girls soccer club in South Korea (Pride Girls Soccer). He is also the author of an illustrated rhyming children's book "Flight of the Platypus –– a story of self-discovery".

John's life philosophy is "If you can see it you can be it" and he's dedicated to helping others visualize and improve their wellbeing through Pietential.