Branding, Marketing & Sales
Master the art of branding, marketing, and sales with our hands-on tips and expert advice. Our contributors are experts in their fields and their articles cover everything from creating a compelling brand identity to developing effective marketing strategies and handling public relations. Learn how to engage your target audience, build brand loyalty, and improve your customer experience. Whether you're a seasoned marketer or just starting out, these resources provide valuable insights to help you achieve your business goals.
What is Short-Form Content and How You Can Create It?
Would you watch a 3-minute ad about a product or service? Probably not, right? Well, neither would I, because spending three minutes on an ad feels like a long time. And unless the ad is...
Gentrification or Growth? – Unpacking Climbing’s Class Fantasy
Has climbing truly become a yuppie sport? In certain climbing circles, a subtle murmur has been heard lately, that of a progressive gentrification of its practitioners.
If You’re Secretly Dying Behind That Smoke Screen of Success, This Might Help
There’s something jarring about watching a sharply dressed business owner give a flawless pitch at a networking event, only to later confide...
Why Great Ideas Don’t Always Sell and How to Fix That
You’ve got the vision. The passion. The drive. You’ve mapped out the brand, the big idea, and maybe even a killer name.
The 5 C's of Success in Building a Powerful Personal Brand
As a leader, entrepreneur, or CEO, your personal brand is intertwined with your business's success. It's not just about having a polished...
How to Write 'Add-to-Cart' Product Descriptions Customers Can't Resist
Ever stumbled across a product description that made you think, "Wow, I absolutely need this," and you add it to your cart immediately?
Medicare’s Biggest Shake-Up Yet and How the Inflation Reduction Act Is Changing Everything in 2025
Navigating the maze of Medicare can feel like trying to find your way out of a cornfield blindfolded. But fear not!
How the 2025 Stock Market & Trump’s Policies Are Shaping the Economy
The 2025 New York stock had continued its growth in the early few weeks yet, we watch the market spluttering, companies holding back on...
Marketing Without the Mask and How to Show Up Authentically and Still Sell
If I had a dime for every time I’ve heard someone say they’re not comfortable selling or that they feel inauthentic and pushy when trying...
The Cash vs. Profit Trap
Imagine this: your business is thriving, sales are up, and your financial statements show a strong profit. Yet, when it’s time to pay...
Reasons Why Your Business Isn't Growing
You had an idea, so you turned that idea into reality and launched your dream business. Small business owners have a variety of reasons...
Top 10 Marketing Challenges and How to Overcome Them with Innovative Branding Strategies
Have you ever felt frustrated pouring your heart into marketing only to see minimal results? If so, you’re not alone! Many brands today...
Mastering the Art & Science of Asking for Referrals
"Who do you know?" It’s a simple yet powerful question that many professionals overlook during the sales process. Whether we forget...
The Heart of Brand Experience
A brand is built on experience, not words. While logos and names may be catchy, they are not what makes a brand stand out in the long term.
Unlocking Leadership Brilliance and How Neuroscience Can Supercharge Your Decision Making
Imagine navigating the exhilarating roller coaster of leadership, where each twist and turn can lead to triumphs or calamities...
Transform Your Mission into a Movement Through Brand Storytelling
In today’s competitive lifestyle, fashion and beauty markets, startups need more than a great product to stand out. They need a...
12 Ways to Build Creativity in Your Organisation
Does the frustration of “just good enough” ideas and the drama that goes with them make you want to hand everything over to AI?
7 Business Agility Principles for Achieving Sustainable Success Beyond Frameworks
Too many businesses get stuck in the mechanics of Agile, chasing frameworks, tools, and ceremonies while missing the bigger picture...
The Art of Conversation is Your Secret Weapon for Successful Sales
As an entrepreneur, your conversations are not mere exchanges. They are strategic tools that enable you to connect with your audience...
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