When it comes to building a magnetic brand, few understand the art of blending heart with strategy like Katie Smetherman Holmes. As a brand strategist and creative powerhouse, Katie helps entrepreneurs align their business presence with their deepest values, creating brand identities that not only look good but feel good too.

When developing an ad, the initial seconds are key. The audience decides if they're interested in watching more or not within seconds. If your advertisement doesn't engage them immediately, it's simple to lose them. 

In the 1990s, résumés were printed on crisp white paper, written in Times New Roman, and handed out in person. They were static, lifeless, and only came into play after an opportunity was identified.

Long before a logo, before a pitch deck, before the tagline—there’s you. In business, especially in advertising and client services, self-branding isn’t a nice-to-have. It’s the cornerstone of trust, authority, and longevity. You are your business’s most influential campaign.

Word of mouth happens when someone talks about you or your business to another person, hopefully in a positive way. Good word of mouth works much like public...

In an era shaped by platforms and driven by algorithms, war is no longer just political or economic; it has transformed into a narrative battle waged across phone screens. While the official conflict between the United States and China continues in formal arenas, another kind of war is unfolding on TikTok...

Would you watch a 3-minute ad about a product or service? Probably not, right? Well, neither would I, because spending three minutes on an ad feels like a long time. And unless the ad is...

Has climbing truly become a yuppie sport? In certain climbing circles, a subtle murmur has been heard lately, that of a progressive gentrification of its practitioners.

There’s something jarring about watching a sharply dressed business owner give a flawless pitch at a networking event, only to later confide...

You’ve got the vision. The passion. The drive. You’ve mapped out the brand, the big idea, and maybe even a killer name.

As a leader, entrepreneur, or CEO, your personal brand is intertwined with your business's success. It's not just about having a polished...

Ever stumbled across a product description that made you think, "Wow, I absolutely need this," and you add it to your cart immediately?

Navigating the maze of Medicare can feel like trying to find your way out of a cornfield blindfolded. But fear not!

The 2025 New York stock had continued its growth in the early few weeks yet, we watch the market spluttering, companies holding back on...

If I had a dime for every time I’ve heard someone say they’re not comfortable selling or that they feel inauthentic and pushy when trying...

Imagine this: your business is thriving, sales are up, and your financial statements show a strong profit. Yet, when it’s time to pay...

You had an idea, so you turned that idea into reality and launched your dream business. Small business owners have a variety of reasons...

Have you ever felt frustrated pouring your heart into marketing only to see minimal results? If so, you’re not alone! Many brands today...

"Who do you know?" It’s a simple yet powerful question that many professionals overlook during the sales process. Whether we forget...

A brand is built on experience, not words. While logos and names may be catchy, they are not what makes a brand stand out in the long term.

Imagine navigating the exhilarating roller coaster of leadership, where each twist and turn can lead to triumphs or calamities...

In today’s competitive lifestyle, fashion and beauty markets, startups need more than a great product to stand out. They need a...

Does the frustration of “just good enough” ideas and the drama that goes with them make you want to hand everything over to AI?

Too many businesses get stuck in the mechanics of Agile, chasing frameworks, tools, and ceremonies while missing the bigger picture...